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Lincoln

Lincoln Logo

Ford North America’s luxury car brand was always perceived as a direct equal to near neighbours Cadillac. Nowadays, however, Lincoln is increasingly chasing a younger market – its typical buyers, in normal with many prestige brands, are ageing then one needed to be completed to address that – which shows by its current portfolio of models.

The Aviator is directed at the lucrative ‘bling-bling’ market who desire something as large and subtle as a rapper’s choice of jewellery, whilst the LS is a sports saloon targeted at those whose status in society has outgrown a hot Ford, but who don’t wish to leave the household with the blue oval since it’s crest.

For traditional Lincoln buyers there continues to be Town Car, however the days of that model is possibly numbered: Ford would really like traditional buyers of this car to migrate to a different family product, the Jaguar XJ sedan.

Lincoln Town Car

Lincoln Town Car

Last of the line? The city Car may be the bedrock of Lincoln’s range, but is one which appeals and t …

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Lincoln Aviator

Lincoln Aviator

Lincoln’s mid-sized (by local standards) sports utility vehicle has a 320PS V8, the choice of two or …

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Lincoln LS

Lincoln LS

In line with the same floor pan as Jaguar’s S-Type, and offering comparable amounts of performance a …

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