Mitsubishi is definitely an embattled brand, apparently being battered from every side. There are intends to close one of the Japanese manufacturing plants inside a cost-saving exercise.
A current withdrawal of funding by DaimlerChrysler might yet prove fatal, and also the management may also be pilloried for allegedly covering up a defect recall programme, which in turn has already established an immediate and negative impact on the brand’s domestic sales.
Part of the reason behind Mitsubishi’s financial woes are considered rooted within an over-ambitious model development programme; there appear to be in excess of hundreds of variants of Shogun, its sports utility vehicle, which means that the company is competing strongly against itself.
The one bright light coming comes from ever-stronger sales in the united kingdom and in Australia. But will that be sufficient in order to save the marque?